Brand
The costume you wear, the outfit that makes you recognizable and memorable. It's the company's identity, a unique blend of values, personality, and visual elements that set you apart.
Evokes a warm, knowing smile, a nod of acknowledgement, and a flicker of fondness — the sacred trio of connection.
Branding
Branding is the Carnival, the swagger, the dance, and the performance that brings the crowd to its feet. It's the way you work the stage, telling your story, and winning over the judges (your customers) in a crowded competition.
Fosters devotion, evangelism, and ensures future revenue growth.
Brand is the costume; branding the carnival.