Vision
The address you plug into your GPS, the place you want to end up. It's the company's North Star, guiding you towards a desired future state.
Inspires and provides a clear picture of where you're headed, and what success looks like.
Mission
The route you take to get there, the daily miles you put in. It's the company's roadmap, outlining the core objectives and responsibilities that drive progress.
Guides daily operations and decision-making, ensuring you're always moving in the right direction.
Vision is the destination; mission is the drive.